Wonderland Christmas CSR Activation
Overview
During the 2022 festive season, Mikano International Limited delivered one of its most community-facing CSR activations through the Wonderland Christmas event — a 30-day community engagement programme designed to bring joy, relief, and practical benefit to families and communities during the Christmas and New Year period. The activation was powered by Mikano's own generators, ensuring uninterrupted electricity for the duration of the event, while product donations from Mikano Foods and Afrimedical were made freely available to participants.
Scope & Reach
The programme spanned the full 30 days of December, with the event powered end-to-end by Mikano's power generation equipment. Product donations included food items from the Mikano Foods portfolio as well as healthcare products from Afrimedical, distributed free of charge to event attendees and community members throughout the activation period.
Key Impact Highlights
30 consecutive days of community engagement, powered entirely by Mikano generating equipment
Free distribution of food and healthcare products to families and individuals in attendance
Delivered real relief to communities during a period of high consumer expenditure and economic pressure
Showcased Mikano's multi-divisional capacity — power, food, and healthcare — in an integrated activation
Generated strong community goodwill and brand affinity across the festive season
During the 2022 festive season, Mikano International Limited delivered one of its most
community-facing CSR activations through the Wonderland Christmas event — a 30-day
community engagement programme designed to bring joy, relief, and practical benefit to
families and communities during the Christmas and New Year period. The activation was
powered by Mikano’s own generators, ensuring uninterrupted electricity for the duration of
the event, while product donations from Mikano Foods and Afrimedical were made freely
available to participants.